ZP Social: Privacy Policy

Last updated: 30 October 2026

This explains what ZP Social does with your information. It applies alongside ZeroPoint Marketing's website privacy policy. ZeroPoint Marketing Solutions Ltd (company number 17057565, registered office 167-169 Great Portland Street, London, England, W1W 5PF), trading as ZeroPoint Marketing, is the data controller. Contact: workwithus@zeropoint.marketing.

What we collect

• When you connect an account: the sign-in tokens the platform gives us, the account's ID and username, and which permissions you granted. For TikTok that is the permission to publish videos on your behalf and to read your basic profile.
• Shown, not kept: your TikTok display name and profile picture are fetched when you open a post, so you can see which account it will go to. We don't store the picture.
• Your posts: the captions, hashtags, pictures and videos you schedule, their times, your approval and the TikTok settings you chose, and whether each post was sent.

We don't collect your TikTok password, your messages, your followers' details, or your viewing history.

Why we use it

Only to run ZP Social for you: to show the account a post will go to, publish the posts you approve at the time you chose, and show you whether they were sent. Our legal basis is performing our agreement with you.

Sharing

We send your posts to the platform you chose (TikTok, Facebook or Instagram) so they can be published. We don't sell your information, use it for advertising, or give it to anyone else, apart from hosting and technical providers who run our systems for us, or where the law requires it. Sign-in tokens are stored on our own servers.

How long we keep it

• Sign-in tokens: until you disconnect the account or the permission expires, then deleted.
• Posts and their send records: for as long as you use ZP Social, then deleted within 12 months of you stopping.

Removing your data

• Disconnect: in ZP Social, or in TikTok under Settings and privacy, Security and permissions, Apps and services. Either one ends our access.
• Delete everything: email workwithus@zeropoint.marketing and we'll delete your connections and posts, normally within 30 days.

Your rights

Under UK GDPR you can ask us for a copy of your data, correct or delete it, or object to how we use it. Email us. You can also complain to the Information Commissioner's Office (ico.org.uk).

Changes

If this policy changes, we'll update the date above.